WMF

World Wide Fund for Nature

The organization was formed and registered as a charitable trust on 11 September 1961, in Morges, Switzerland, under the name World Wildlife Fund. It was an initiative of Julian Huxley and Max Nicholson, who had thirty years experience of linking progressive intellectuals with big business interests through the Political and Economic Planning think tank, with the businessman Victor Stolan, the naturalist Peter Scott and the advertising executive Guy Mountfort.

The World Wide Fund for Nature (WWF) is an international non-governmental organization for the conservation, research and restoration of the natural environment, formerly named the World Wildlife Fund, which remains its official name in the United States and Canada. It is the world’s largest independent conservation organization with over 5 million supporters worldwide, working in more than 90 countries, supporting 15,000 conservation and environmental projects around the world. It is a charity, with approximately 90% of its funding coming from voluntary donations by private individuals and businesses.
The group says its mission is „to halt and reverse the destruction of our natural environment“.[4] Currently, much of its work focuses on the conservation of three biomes that contain most of the world’s biodiversity: forests, freshwater ecosystems, and oceans and coasts. Among other issues, it is also concerned with endangered species, pollution and climate change. The organization runs more than 1,200 field projects worldwide in any given year.

In its deed of foundation, the organization stated its original mission to be the „conservation of world fauna, flora, forests, landscape, water, soils and other natural resources by the acquisition and management of land, research and investigation, education at all levels, information and publicity, coordination of efforts, cooperation with other interested parties and all other appropriate means.“[5]
At times in their history, major donors have included Chevron and Exxon (each donating more than $50,000 in 1988), Philip Morris, Mobil, and Morgan Guaranty Trust.


In the subsequent years, the organization set up offices and operations around the world. The initial focus of its activities was the protection of endangered species. As more resources became available, its operations expanded into other areas such as the preservation of biological diversity, sustainable use of natural resources, and the reduction of pollution and wasteful consumption.
In 1986, the organization changed its name to World Wide Fund for Nature, retaining the WWF initials, to better reflect the scope of its activities. However, it continues to operate under the original name in the United States and Canada.

We shan’t save all we should like to, but we shall save a great deal more than if we had never tried. – Sir Peter Scott [6]
WWF has been accused by a number of environmental groups and campaigners, such as Corporate Watch and PR Watch of being too close to businesses to campaign objectively.[citation needed] Their own Corporate Club provides promotional opportunities for companies to use the WWF name and logo as a promotional tool. Currently WWF is working with Coca-Cola, Nokia, Canon, and others to make conservation commitments.

Abtei Advertising

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Creative Advertising

Creative Advertising

Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human directional, magazines, newspapers, town criers, sides of buses or airplanes („logojets„), taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, stickers on apples in supermarkets, the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an „identified“ sponsor pays to deliver their message through a medium is advertising.
Another way to measure advertising effectiveness is known as ad tracking. This advertising research methodology measures shifts in target market perceptions about the brand and product or service. These shifts in perception are plotted against the consumers’ levels of exposure to the company’s advertisements and promotions.The purpose of Ad Tracking is generally to provide a measure of the combined effect of the media weight or spending level, the effectiveness of the media buy or targeting, and the quality of the advertising executions or creative. Ad Tracking Article
See also Advertising media scheduling and Advertising-free media

Ariel Advertising

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